CREATIVE DIRECTOR + PHOTOGRAPHER + DIRECTOR
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Known as the 'Queen of Colour,' Ingrid's bold, vibrant storytelling has been featured globally across billboards, magazines, and campaigns (ATL, BTL, OOH). Driven by a personal mission to challenge age stereotypes in advertising, her work champions inclusivity and diversity, redefining beauty standards and bringing a fresh perspective to the industry.
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Notable Achievements: Ingrid’s work has been showcased at the VEEPEE Gallery in Paris and prominently displayed on Europe’s largest outdoor media screen during President Macron’s inauguration weekend, reaching over 250,000 viewers daily.
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Innovative Content Creation. Launched and developed Big City Life, South Africa’s largest online lifestyle platform, reaching over 5 million users monthly. Ingrid uses its extensive reach to drive product launches, campaign strategies, and brand refreshes with impactful marketing.
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Expertise: One of ten photographers worldwide chosen by the United Nations and Sky News for a vaccine equality campaign. This project was presented to world leaders in Geneva and featured in Sky News and The Times.
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Humanitarian Projects: Selected by the Schleswig-Holstein State Museum in Schloss Gottorf as one of nine creatives for the humanitarian project Saatkultur, representing photography. Her work was exhibited at the museum and recognised as a top 10 contender for a humanitarian and design award in Germany.
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Highlights: Featured in the official Pantone Colour Trend Book, where the creation of the new Pantone colour "Afro Black" was inspired and added to the official collection. Recognised as one of Nikon's Top 100 Global Photographers and honoured as a Profoto Ambassador, showcasing expertise in lighting and imagery.
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Hospitality Excellence: Ingrid collaborates with hotels, restaurants, and key staff, including chefs, to design visually stunning photography, films and creative content. From plating and menus to capturing the unique charm and culture of each destination, her work elevates guest experiences through compelling and memorable visuals.
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Global Collaborations: Worked with top brands and agencies including African Fashion International, ESPN Africa, Universal Music, Ogilvy, Saatchi & Saatchi, Dentsu, J Walter Thompson in Singapore, De Beers Group, Unilever, Ariel, Weleda - Germany, Fabiani, RITUALS - Holland, and Tanqueray Gin, among others.
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Impactful Campaigns: Successfully led creative and marketing projects for diverse clients, including aviation, fashion, travel, and beauty industries, ensuring high-quality results and memorable brand experiences.
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Event and Publication Excellence: Produced high-profile events, unique celebrations, and collectible book series, fostering strong industry connections and brand partnerships.
IS IT THE CHICKEN OR THE EGG...
Ingrid brings a cinematic eye and a gift for emotive storytelling to every project — blending creative intuition with market insight to craft work that resonates deeply. Whether leading a rebrand, refining a brand’s tone of voice, or shaping campaign content, her approach is always rooted in emotion, elegance, and connection.
I am all about ideas — the kind that stick, reshape your world, and bring your brand to life. Ideas that spark joy, stir emotion, and create soul-deep connection.
Give your brand a voice — a voice that can sing, shout, talk, giggle, and even gossip. A voice with a soul, a heartbeat, and the power to feel, cry, believe, inspire, achieve, and connect — all driven by bold, brave, and original thinking.
With a background in brand transformation that spans industries, continents, and campaign scales, I’ve worked with both newcomers and luxury brands seeking a fresh perspective and sharper storytelling.
Book a session to create content that aligns with your brand’s vision and goals — from deep-dive analysis to crafting compelling narratives, developing content, building strategy, and rolling it all out seamlessly across every channel. I work with your creative team, or my team to bring your brand change your life.
Book: info@ingridalice.co.za
How you feel is everything...
Brand Strategy and Creative Direction Session
What I Offer in This Session:
This one-on-one session is designed to bring your brand to life — not just through visuals, but through voice, emotion, and strategic substance.
I’ll work closely with you to uncover your brand’s core essence, sharpen your message, and develop a clear plan to connect with your audience across channels.
You’ll receive:
- A strategic audit of your current brand position
- Discovery of your unique selling points and creative edge
- A bespoke brand strategy aligned to your goals
- Direction on visual identity, narrative, and tone
- Communication tactics for multiple platforms
- A detailed creative deck and action plan
Whether we collaborate with your team or start from the begning with my team, this session is where clarity, beauty, and bold ideas begin to shape your future.
Because how your brand feels — is everything.
Big City Life has always been more than just a name.
It’s been a way of working, a way of seeing.
Over the years, my team and I have helped shape spaces, launch ideas, style moments, and tell stories that matter—across fashion, property, hospitality, and lifestyle. We've connected with over 3 million people each month through our work, our content, and our community.
Now, Big City Life is stepping into its next chapter.
We’re evolving into a creative agency with soul—and a collective where real people connect, collaborate, and come to life in person and in the real world. From content creation and brand strategy to events, workshops, and property transformation, we’re here to build things that feel as good as they look.
Because we believe in beautiful work and beautiful community.
And we know the best ideas still happen when people come together.