ADVENTURES
IN DUSTYLAND FAIRYTALES

Ingrid Alice is a Creative high-end, Fashion, Portrait & Beauty Photographer & Creative Director from South Africa, who is inspired by great adventure, art, literature and poetry weaving enchanted stories into her work.

A photographer who creates a wonderland of her own. Known fondly as the "Queen Of Colour" Ingrid's expressive use and love of colour has become synonymous with her style of work. Her distinct visionary style of colourful, bold storytelling and whimsical imagery has appeared on magazine covers, editorials and advertising campaigns for clients globally.

Taking Africa to the world!
Ingrid is passionate about creating an international platform for African talent and show-casing diversity in fashion, ambitiously paving the way for African design in her quest to take Africa to the world!

Queen Of Colour

Her recent achievements include Nikon Top 100 Photographer (for the second year in a row) as well as having three of her projects featured in the official Pantone 2020/2021 colour trend book unveiled in the official Pantone colour forecast show in Seol, and inspiring a new colour; Afro Black.
As well as an incredible cover feature in Hedonist Magazine in London, and FUBIZ, Radio X Track in France.
Another career highlight is an interview in the International German Design Publication - Page Magazine - an industry heavyweight and a long time dream come true.

COUTURE MEETS THE LENS

DREAM

CREATIVE DIRECTION

Concept Campaign Creation, Brand Design & Development, Marketing & Strategy.

DESIGN

PHOTOGRAPHY

Fashion, Portraiture, Beauty, Advertising, Lifestyle.

DO

PRODUCTION

Team Management, Location, Scouting, Model Casting, Campaign Implementation.

PLAY FILM
Pantone 2020/2021 Official trend book, including inspiring a new colour Afro Black | NIKON, Top 100 Photographers 
| MSN Holland, Top 20 Fashion Photographers In The World | 
Profoto: USA, Italia, MEA, SA | Nikon: USA, SA, USA, Global, MEA | Catus Media Ethiopia | The Bag Show Ethiopia
FUBIZ, France | Hedonist Magazine, UK (Cover) 
| X Track Radio, France | Solis Magazine, NYC, two cover special edition (Cover) | 
Solis Fashion & Art Review Book, NYC (Cover)
 | Fashion One Magazine, Middle East (Cover) | Trendland, NYC | Motsepi Foundation | Samsonite | Lunar
Inzozi, Rwuanda Air (Cover) Kavar, NYC Fashion & Beauty Award | MacPro | The Fashion Collective, NYC
 | Lemontrend, Holland
 | Promo Mag, NYC | 
The Bar Magazine | Sawubona Magazine | Elle Magazine | Destiny | Lexus Magazine | Happy Cat Films | Ludwigs Roses
Destiny Magazine | Wedding Inspirations | Maverick Magazine (Cover) | Get It Magazine (Cover) | MPSA Magazine (Cover) | Elegant Magazine, UK | ELLÉMENTS Magazine, UK | Gaschette Magazine | Dossier Magazine | Vivipharma SpA (Italy) | Sally Williams

BigCityLife

With a keen interest in design and online media, in 2006 Ingrid founded the first online design & lifestyle magazine in South Africa called BigCityLife. With a strong personal conviction that human stories are what drives engagement. Ingrid ensured that the editorial content is intelligent and creative, as well as fun and accessible for all readers. 
 BCL has become the definitive guide to a Beautiful BigCityLife in South Africa and has the advantage of being an affordable channel for entrepreneurs and artisans to market their small and medium enterprises to an engaged and quantifiable audience. In addition, BCL offers corporate advertisers a space to connect and talk to the people of South Africa in an honest, and relatable way. Exciting new developments to this project is the Home Makeover YouTube channel soon to be launched and a segment on "How To Make A Million" in renovating old houses and neglected homes. Ingrid works with her team of experts on various creative projects, encompassing, all the key design areas and implementation of relatable and sticky brand content development and power-packed marketing strategies. There have been seminal moments in the evolution of BCL - having a following of 215,000+ and an average monthly reach of 10 million users enabled Ingrid to acknowledge that she has an intrinsic understanding of creative content development and what makes a brand work and most of all loved.