DIRECTOR + PHOTOGRAPHER + CREATIVE DIRECTOR
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Known as the 'Queen of Colour,' Ingrid's bold, vibrant storytelling has been featured globally across billboards, magazines, and campaigns (ATL, BTL, OOH). Driven by a personal mission to challenge age stereotypes in advertising, her work champions inclusivity and diversity, redefining beauty standards and bringing a fresh perspective to the industry.
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Notable Achievements: Ingrid’s work has been showcased at the VEEPEE Gallery in Paris and prominently displayed on Europe’s largest outdoor media screen during President Macron’s inauguration weekend, reaching over 250,000 viewers daily.
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Innovative Content Creation. Launched and developed Big City Life, South Africa’s largest online lifestyle platform, reaching over 10 million users monthly. Ingrid uses its extensive reach to drive product launches, campaign strategies, and brand refreshes with impactful marketing.
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Expertise: One of ten photographers worldwide chosen by the United Nations and Sky News for a vaccine equality campaign. This project was presented to world leaders in Geneva and featured in Sky News and The Times.
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Humanitarian Projects: Selected by the Schleswig-Holstein State Museum in Schloss Gottorf as one of nine creatives for the humanitarian project Saatkultur, representing photography. Her work was exhibited at the museum and recognised as a top 10 contender for a humanitarian and design award in Germany.
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Highlights: Featured in the official Pantone Colour Trend Book, where the creation of the new Pantone colour "Afro Black" was inspired and added to the official collection. Recognised as one of Nikon's Top 100 Global Photographers and honoured as a Profoto Ambassador, showcasing expertise in lighting and imagery.
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Hospitality Excellence: Ingrid collaborates with hotels, restaurants, and key staff, including chefs, to design visually stunning photography, films and creative content. From plating and menus to capturing the unique charm and culture of each destination, her work elevates guest experiences through compelling and memorable visuals.
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Global Collaborations:
Worked with top brands and agencies including African Fashion International, ESPN Africa, Universal Music, Ogilvy, Saatchi & Saatchi, Dentsu, J Walter Thompson in Singapore, De Beers Group, Unilever, Ariel, Weleda - Germany, Fabiani, RITUALS - Holland, and Tanqueray Gin, among others.
Discover Cape Town Through the Lens of Ingrid Irsigler
This season, elevate your travel memories with bespoke portraits crafted by international photographer Ingrid Irsigler. Renowned for her whimsical, colourful editorial style and her talent for capturing moments that feel both intimate and cinematic, Ingrid combines the natural beauty of Cape Town with her signature storytelling approach. Whether exploring iconic locations or hidden gems, each session offers an opportunity to immortalise your journey in a way that feels authentic, vibrant, and uniquely you.
Add even more main-character energy with the optional styling by one of Cape Town’s top stylists and makeup artists, ensuring a session that will be cherished far beyond the passage of time, whether you’re solo traveling, with friends or family, or with your other half.
For those seeking a more intimate experience, select the Emotional Portrait Session with your partner. Choose between a candid session capturing genuine moments or a creative shoot uniquely designed to tell your love story.
IS IT THE CHICKEN OR THE EGG...
CREATIVE DIRECTION + BRAND STRATEGY
I am all about ideas – ideas that stick, reshape your world, and bring your brand to life. Ideas that create happiness, emotion, soul, and connection.
Give your brand a voice – a voice to sing, shout, talk, giggle, and even gossip. A voice with a soul, a heartbeat, and the power to feel, cry, believe, inspire, achieve, and connect, all driven by innovative and brave ideas.
With over two decades of experience in brand transformation, I have worked with both newcomers and high-end brands in need of a fresh perspective.
Book a session to create content that aligns with your brand objectives. From initial analysis to crafting compelling stories, creating content, handling strategy, and seamlessly implementing your campaign across all channels.
For bookings: info@ingridalice.co.za
How you feel is everything...
Brand Strategy and Creative Direction Session
This session provides my expert guidance on brand strategy and creative direction, focusing on enhancing your brand’s identity and communication. It includes:
- A comprehensive analysis of your brand’s current position in the market.
- Identification of unique selling points (USPs) and brand strengths.
- Development of a cohesive brand strategy tailored to your target audience.
- Creative direction on visual and thematic elements to enhance brand identity.
- Strategic recommendations for effective brand communication across various platforms.
- A detailed action plan and creative deck to implement the proposed brand strategy.
I work with your creative team, or my team to bring your brand change your life.
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Impactful Campaigns: Successfully led creative and marketing projects for diverse clients, including aviation, fashion, travel, and beauty industries, ensuring high-quality results and memorable brand experiences.
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Event and Publication Excellence: Produced high-profile events, unique celebrations, and collectible book series, fostering strong industry connections and brand partnerships.