DIRECTOR * PHOTOGRAPHER * CREATIVE DIRECTOR
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Known as the Queen of Colour, Ingrid’s bold storytelling has featured on billboards, in magazines, and global campaigns — championing inclusivity, diversity, and redefining beauty standards.
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Ingrid’s work has been exhibited at Paris’s VEEPEE Gallery and featured on Europe’s largest outdoor media screen during President Macron’s inauguration, reaching 250,000 viewers daily.
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Founder and Creative Director of Big City Life, a creative content agency and online lifestyle platform reaching 14 million users monthly organically. The platform fuels, campaigns, with colour, culture, and content that connects.
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One of ten photographers worldwide selected by the United Nations and Sky News for a vaccine equality campaign, presented to world leaders in Geneva and featured by Sky News and The Times.
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Selected by the Schleswig-Holstein State Museum in Schloss Gottorf as one of nine creatives for Saatkultur, a humanitarian art project. Her work was exhibited at the museum and recognised as a top-ten contender for a humanitarian and design award in Germany.
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Featured in the official Pantone Colour Trend Book, inspiring the creation of the new Pantone colour Afro Black. Recognised as one of Nikon’s Top 100 Global Photographers and honoured as a Profoto Ambassador, showcasing expertise in lighting and imagery.
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Collaborates with hotels, restaurants, and chefs to create visually striking photography, films, and content. From plating and menus to capturing the culture and charm of each destination, her work elevates guest experiences through compelling, memorable visuals.
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Collaborated with leading global brands and agencies including African Fashion International, ESPN Africa, Universal Music, Ogilvy, Saatchi & Saatchi, Dentsu, J. Walter Thompson Singapore, De Beers Group, Unilever, Ariel, Weleda (Germany), Fabiani, Rituals (Holland), and Tanqueray Gin.
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Led creative and marketing projects across aviation, fashion, travel, and beauty — delivering high-quality results and memorable brand experiences.
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Produced high-profile events, unique celebrations, and collectible book series — fostering strong industry connections and lasting brand partnerships.
Beyond her personal portfolio, Ingrid is also the Founder and Creative Director of Big City Life — a creative content agency and online social media platform reaching over 14 million users monthly. Big City Life specialises in bold campaigns, vibrant storytelling, and brand partnerships that amplify visibility across fashion, beauty, hospitality, travel, and lifestyle. Together, Ingrid Alice Photography and Big City Life offer clients not only striking imagery but also the power of creative strategy and a built-in audience to share it with.