What happened next...

Both campaigns were picked up, written about, and discussed globally — from students at Parsons school of design in NYC to international publications such as the German design magazine Page. These fashion stories sparked conversations about home, identity, culture, movement, and adaptation in a transitioning world.

Highlights:

PANTONE
Three images from the FIRE and AfroAsia collections were selected for Pantone’s official Colour Trend Book.
An image from the Fire collection inspired a new Pantone colour: Afro Black.

VEEPEE GALLERY, PARIS
During President Macron’s inauguration week, the AfroAsia collection was exhibited at VEEPEE Contemporary Gallery in Paris. Ingrid became the first South African artist to exhibit at the gallery. The collection was also featured on Europe’s largest digital installation, reaching over 250,000 people per day, and was covered by several Parisian radio stations.

UNITED NATIONS / SKY NEWS

Ingrid was selected as one of ten photographers worldwide by the Secretary-General of the United Nations and Sky News to represent lifestyle and culture photography in the global Vaccine Equality campaign for United Nations Human Rights.

The AfroAsia collection was presented to world leaders in Geneva and reported on by Sky News and The Times UK.

PAGE MAGAZINE, GERMANYPage Magazine, one of Germany’s leading design publications with over 300,000 readers,
featured Ingrid’s AfroAsia collection along with an in-depth interview.

FUBITZ
Ingrid became the first South African artist featured in Fubitz, a global platform with an audience of 6 million, covering creativity, inspiration, and pop culture.

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